A Proven Business Development Leader, with an MBA in Entrepreneurship

I'd love to begin a long-term career

with Schwan's Consumer Brands as a

Brand Marketing Manager

Why would I be great for the role?

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Helping launch MetroPCS in New York City, I thrived as a business consultant to 40 retailer customers, developing and executing a variety of successful strategic marketing plans.
At IntermarkSavills in Moscow, I set new business development department opportunity and revenue records by developing strong relationships with Directors at multinational companies.

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It was no walk in the park to swiftly become fluent in Russian real estate or well-versed with the U.S. mobile phone market; nor was it easy to develop a product (coming soon at inflightables.com) that will make it a breeze for parents to travel with infants. I'm looking forward to becoming an expert marketer in frozen pizza segment.

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At Leo Burnett in Chicago, I gained invaluable multi-tasking experience while simultaneously managing a dozen marketing projects for one of the strongest CPG brands in the world, gaining high-level exposure to brand management and retail channel marketing. Now that I have a toddler, I'm getting even better.

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My blog, qualitypaulity.com, explores internet marketing tools that entrepreneurs and marketers can use to enhance their businesses and brands online. I expect to bring similar insights to Schwan's Consumer Brands team.

Why am I attracted to Schwan's Consumer Brands?

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I am very impressed by Schwan’s leading position in the frozen pizza segment, reputation as an innovation powerhouse, and strong corporate culture and citizenship.

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I highly identify with the organization's 5 common values:
Hard Work
Helping One Another

I anticipate that it would be extremely rewarding to work with Schwan’s cross-functional teams to create strategic brand marketing and retail customer plans, as well as drive product innovation and margin improvement across the frozen pizza portfolio.


"Paul has brought with him a never-say-die attitude which was very contagious within the organization and fostered a growth of renewed team work and openness, which also had an impact on bottom line results in his department."
- Colm Whelan, CFO, IntermarkSavills
"Paul worked with the utmost professionalism, knowledge, and guts...Anybody would be a fool to not include him in their plans to staff a great organization or program!"
- Mathieu Silvia, Account Manager, MetroPCS
"I would recommend Paul to any employer looking for a creative, enthusiastic, and intelligent employee."
- Alyssa Westring, Management Professor, DePaul University
To read full recommendations, visit linkedin.com/in/paulnordlund


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Work Experience

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Inflightables (new product for infants)
Minneapolis, Minnesota

• Built product by applying lean startup and open innovation methodologies
• Wrote a comprehensive business plan and a design brief; built a web presence
• Managing project team comprising of a lawyer and an accelerator
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Assistant Account Executive
Leo Burnett (global advertising agency)
Chicago, Illinois

• Strengthened client relationship by leading client status calls, internal team briefings and production meetings for Marlboro retail point-of-sale and packaging projects
• Heightened creative performance by restructuring project strategy to a holistic quarterly approach
• Supported department efficiency by writing assignment briefs and reports, managing program
deliverables, budgets and timelines
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Account Service Representative
MetroPCS (U.S. mobile phone company)
Brooklyn, New York

• Guided the Brooklyn account team to top performing status in the New York market by serving as a business consultant to 40 wireless telephone retailers
• Ensured a successful market launch by training more than 100 sales representatives
• Increased marketing footprint by organizing promotional events and expanding partnerships
• Achieved performance goals by designing, implementing and tracking strategic marketing initiatives
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Business Development Director
IntermarkSavills (Russian partner of global real estate firm)
Moscow, Russia

• Increased the department’s revenue by 133%, as compared to the eighteen months prior to my appointment
• Established key business relationships by presenting to more than 150 new corporate clients
• Improved client correspondence and expedited contract negotiations by co-managing 20 consultants
• Launched 8 new business development initiatives, designed proposals and marketing materials


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Master's of Business Administration
DePaul University - Kellstadt Graduate School of Business
Chicago, Illinois

Entrepreneurship Major; 2013 DePaul Student Innovation Awards - Silver Place
Leader: Net Impact B-Corps project committee 2011; Pro-bono consulting projects: St. Bernard Project (New Orleans, LA) Working Bikes (Chicago, IL); 3.9 GPA: The Honor Society of Phi Kappa Phi
Graduate Assistant: supported two management professors by conducting literature
reviews, editing manuscripts, researching grants, preparing retention/tenure files, creating course materials and pre-grading assignments
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Bachelor of Arts
Grinnell College
Grinnell, Iowa

Economics Major
Volunteer: Big Brothers Big Sisters of America: mentored an elementary student, and organized fundraising events as a member of the Community Connect Board
Men's Basketball: team captain 2006; MWC all-conference team 2005

"A kid who looks so shy and polite you expect him to ask for permission before he slaps your shot into next week" - Eric Neal, Writer for ESPN the Magazine